Naked Brand Group Limited Announces Agreement with CVS Health and Launches Heidi Klum Intimates Solutions Line to Over 4,000 CVS Locations Across the United States
Essential Wardrobe and Red-Carpet-Ready Products Now Available In-Store and Online Marking the Current Largest Retail Footprint for Naked Brand Group Limited
SYDNEY – July 31, 2018 - Naked Brand Group Limited (NASDAQ: NAKD), a global leader in intimate apparel and swimwear (the “Company” or “Naked”), has announced an agreement between its wholly-owned subsidiary Bendon Limited (“Bendon”) and CVS Health (NYSE: CVS), a leading pharmacy innovation company helping people on their path to better health. Under the terms of the agreement, Bendon’s master licensed Heidi Klum Intimates Solutions line has been featured in over 4,000 CVS locations across the United States.
The Heidi Klum Intimates Solutions line features an array of over 20 essential wardrobe and red-carpet-ready products from dressing tape and converters to strapless, backless stick on silicone bras. The brand sets a new standard in the category by fusing the fashion and cosmetics industries with a fresh and modern approach to brand positioning and packaging. The line is carried in the cosmetics department, which typically see the highest foot traffic of any department within a CVS Health location and represents the largest single retail footprint of any Naked Brand Group Limited licensed or wholly-owned brand. According to a 2018 report by Statista, retail sales value of the women’s accessories market in the U.S. totaled $31.9 billion in 2017.
Heidi Klum’s credentials as host and executive producer of Project Runway and Germany’s Next Top Model, in addition to an illustrious career as a supermodel and red carpet regular, provides her with unrivaled experience to enter the Solutions category.
“We are pleased to have launched a long-term strategic partnership with CVS Health, which has placed our high-margin Heidi Klum Intimates Solutions line in over 4,000 retail locations across the United States,” stated Justin Davis-Rice, Chief Executive Officer of Naked Brand Group Limited. “This move greatly diversifies not only our distribution base, but our product offering as well, providing the Heidi Klum Intimates line representation outside of lingerie, but in a complimentary category. In the first year, we expect significant retail sales from this relationship with a gross margin profile much higher than our traditional product lines. We look forward to further developing our commercial relationship with CVS Health to include other brands and products across our diversified portfolio,” concluded Mr. Davis-Rice.
About Heidi Klum Intimates Solutions
Heidi Klum Intimates Solutions features an array of essential wardrobe and red-carpet-ready products from dressing tape and lingerie washbags to strapless, backless stick on silicone bras. The brand sets a new standard in the category by fusing the fashion and cosmetics industries with a fresh and modern approach to brand positioning and packaging. Klum’s credentials as host and executive producer of Project Runway and Germany’s Next Top Model, in addition to an illustrious career as a supermodel and red carpet regular provides her with unrivalled experience to enter the Solutions category. The Heidi Klum Solutions collection includes Dressing Tape, Hemming Tape, Disposable Covers, Silicone Gel Covers, Wing Bra, Deep Plunge Bra, Low Back Converter, Bra Converting Clip, Adhesive Silicone Bra, Push up Pads, Clear Straps and a Lingerie Wash Bag. Shop Heidi Klum Solutions here.
About Naked Brand Group Limited:
Naked Brand Group Limited (NASDAQ: NAKD) is a leading intimate apparel and swimwear company with a diverse portfolio of brands. The company designs, manufactures and markets a portfolio of 11 company-owned and licensed brands, catering to a broad cross-section of consumers and market segments. Brands include Naked, Bendon, Bendon Man, Davenport, Fayreform, Hickory, Lovable, Pleasure State, Heidi Klum Intimates, Heidi Klum Man, Heidi Klum Swim. Naked Brand Group Limited products are available in 44 countries worldwide through 6,000 retail doors, a growing network of E-commerce sites and 61 company-owned Bendon retail and outlet stores in Australia and New Zealand. Brands are distributed through premier department stores, specialty stores, independent boutiques and third-party e-commerce sites globally, including Macy’s, Nordstrom, Saks Fifth Avenue, Harrods, Selfridges, Amazon and asos among others. For more information please visit www.nakedbrands.com.
Naked Brand Group Limited
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