Justin Davis-Rice

Chairman and Chief Executive Officer

Mr. Davis-Rice is currently Chairman and Chief Executive Officer Naked Brand Group. Prior to becoming Executive Chairman, Mr. Davis-Rice served as Chief Executive Officer of Bendon Limited from 2010 to 2017. As CEO, he transformed the company through an operational restructuring and a re-engineering of key functional and operational aspects of the business including, supply chain, human resources, design and development, sourcing, wholesale and retail sales bringing the group to operating profits from being loss making. Prior to joining Bendon Limited, in 2004 Mr. Davis-Rice co-founded Pleasure State, an intimate apparel company which he merged with Bendon Limited in May 2010. In 2007, Mr. Davis-Rice licensed Pleasure State’s BIOFIT technology and trade mark for what became a $25m unit royalty agreement generating in excess of $45m in free cashflow over 3 years and Victoria’s Secret’s biggest bra launch in its history.

In April, Mr. Davis-Rice completed an MBO from Naked of the Bendon business, decoupling the Australia and New Zealand company from the public company.

Mr. Davis-Rice has wide knowledge and experience in all facets of business operations within the apparel sector, as well as extensive legal, financial and US capital markets expertise.

Mr. Davis-Rice has served as a member of Naked’s board of directors since January 2017.

Kel Fitzalan


 Mr. Fitzalan is a tax professional with approximately 33 years of experience and he continues to work with closely held active businesses and their owners across a wide range of industries. He is also currently non-executive Chairman for Sumo Australia Limited and Nimble Money Limited. He also is a Chartered Accountant with the Chartered Accountants of Australia and New Zealand and a chartered tax advisor with The Tax Institute (Australia)

Andrew Shape


Mr Shape has over 25 years of merchandising, marketing, branding, licensing, and management experience. He is the co-founder and current President of Stran & Company, Inc. = a top 50 promotional merchandise and marketing agency that provides leading consumer brands with promotional merchandise and marketing support. Mr Shape has also provided consulting and management services to early stage brands on how to launch the brand, create a marketing plan, establish distribution models, earn market share, and formulate an exit strategy. Prior to forming Stran & Company in 1994, Mr Shape worked at Copithorne & Bellows Public Relations (a Porter Novelli company) as an Account Executive covering the technology industry.

Simon Tripp


Simon has an honours degree in Chemical Engineering from Cape Town University and an MBA from Massey University in New Zealand. Simon has an extensive background in investment banking and capital markets. He was previously a director of Ord Minnett (subsequently acquired by JP Morgan) in Sydney where he was involved in many significant transactions involving IPO’s, capital raisings, M&A and divestments across many sectors including aviation, media, tourism, property and financial services. Simon then established a fund with two other partners that raised the funding for and developed the Citibank Centre, a major commercial and retail centre in the Sydney CBD. The development was listed on the Australian ASX. During this time, the fund also managed the Sydney Olympic Stadium and Simon was on the board of the stadium during the Sydney 2000 Olympics. Since divesting his interests in the fund, Simon has been involved in a number of venture capital deals across many sectors including financial services, mining, retail and property.