Naked Launches New E-commerce Store for Its Younger "NKD" Bridge Collection
New Site Offers Premium Underwear at Affordable Prices
VANCOUVER, British Columbia, June 25, 2013 (GLOBE NEWSWIRE) -- Naked Brand Group Inc. (OTCBB:NAKD) is pleased to announce the launch of NKDunderwear.com, an e-commerce store shipping to the USA, Canada and select countries worldwide. Naked's NKD line has been designed for the 18-25 year old male who is brand savvy and appreciates quality underwear and undershirts. Offering unique styling, quality construction and rich fabrics at price points that accommodate the buying habits of the younger demographic, this e-commerce store is sure to develop a loyal following.
NKD was launched at Holt Renfrew's discount chain, HR2, this spring and has achieved tremendous results in terms of sales and brand recognition. "We always planned on developing a bridge line to make our brand more accessible to college-aged men who are searching for premium products at affordable prices, and we believe we have achieved this with NKD, " explained Joel Primus, CEO/President of Naked. "Now, through the NKDunderwear.com site, those who don't live near an HR2 location can easily purchase the collection online."
NKD's spring and summer 2013 collection, includes a Cotton Modal blend assortment, as well as a Microfiber line in a variety of masculine colors. The NKD line takes a much edgier approach with visible branding, but remains true to Naked's commitment to using soft-to-the-touch fabrics that make you feel like you are wearing nothing at all. Naked has the benefit of leveraging its brand and relationships with top luxury retailers to place its NKD line in their alternatively priced department stores and has instant brand recognition. Primus explains, "We are extremely lucky to have built such a prestigious and recognizable brand image and reputation for quality with Naked that ignites instant appeal to NKD."
About Naked Inc.
Naked is a global lifestyle brand focused on enhancing the architecture of the body. Every collection features impeccably tailored light-weight garments that seamlessly forms to your body making you feel like you're wearing nothing at all. Naked is sold in high-end boutiques and department stores throughout North America including Nordstrom, Holt Renfrew, Boys'co, Kitson, Akira and Freshpair.com. A donation from every purchase helps to support Project World Citizen, a charity driven to empower and educate the children of Ghana. Naked® has garnered tremendous media exposure having been featured on The View, ABC, FOX LA, (ET) Canada and on The Dragons' Den.
This news release contains "forward-looking statements". Statements in this news release, which are not purely historical, are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, such as the following: (1) NKD was launched at Holt Renfrew's discount chain, HR2, this spring and has achieved tremendous results in terms of sales and brand recognition; and (2) and the Company's expectations for the product line's brand perception and acceptance by its target customers and distribution networks.
These forward-looking statements are based on management's current expectations but they involve a number of risks and uncertainties. It is important to note that actual outcomes and the Company's actual results could differ materially from those in such forward-looking statements. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others: (1) an economic downturn or economic uncertainty in the Company's key markets; (2) the Company's inability to timely develop and deliver its new product line to the market and to meet customer expectations due to unforeseen problems or delays with the design, development, manufacturing and distribution system; (3) the Company's inability to effectively manage the growth and the increased complexity of its business as a result of the launch of a new product line; (4) the company's highly competitive market including increasing price competition and other business and competitive factors; (5) the Company's failure to maintain the value and reputation of its brand; (6) the Company's ability to retain the employees necessary to design and development its products; (7) the ability of the Company to control costs operating, general administrative and other expenses; (9) insufficient investor interest in the Company's securities which may impact on the Company's ability to raise additional financing as required and (10) and other risk factors detailed in the Company's public filings. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements. The forward-looking statements made herein speak only as of the date of this press release and, except as required by applicable laws, the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. Readers should also refer to the risk disclosures outlined in the Company's quarterly reports on Form 10-Q, annual reports on Form 10-K and the Company's other disclosure documents filed from time-to-time with the Securities and Exchange Commission at www.sec.gov and the Company's interim and annual filings and other disclosure documents filed from time-to-time on SEDAR at www.sedar.com.
CONTACT: For more information, please contact: Joel Primus, President & CEO Toll Free: 1-877-592-4767 Email: firstname.lastname@example.org www.thenakedshop.comSource: Naked Brand Group Inc.
Released June 25, 2013