Naked's Exposed Campaign Generates Close to 1,000,000 Unique Impressions
Celebrity PR Campaign is an Online Hit
VANCOUVER, British Columbia, Aug. 22, 2013 (GLOBE NEWSWIRE) -- Naked Brand Group Inc. (the "Company" or "Naked") (OTCQB:NAKD) is pleased to report that its first Exposed profile, featuring Josh Henderson from the popular American television drama series Dallas has generated close to 1,000,000 unique impressions. The success of Henderson's profile, consisting of a photo shoot, video interview and testimonial, represents an important proof of concept for the campaign, aimed at aligning the company's brand messaging with on-brand celebrity talent. Click here to view the exposed campaign.
WWD, the fashion industry trade journal often referred to as "the bible of fashion," was the first outlet to break news of the campaign, generating over 100 Facebook "likes". WWD receives close to 100,000 unique visitors per month.
The celebrity content was also a hit outside of the fashion industry; news of the campaign in OK Magazine, a popular celebrity news destination, received nearly 500,000 impressions and more than 500 tweets. Numerous other fashion blogs and websites featured Henderson's photos, including TheFashionisto.com, Stylezza.com and the Red Pages. The campaign will profile its second celebrity next month.
About Josh Henderson
Josh Henderson is an actor and musician currently staring as John Ross on TNT's hit show Dallas, which will be returning for its third season in January. Henderson will also be seen starring in the upcoming indie feature Swelter.
Exposed offers celebrities the opportunity to showcase their off-screen personalities while modeling some of Naked's key pieces. The content is aimed at creating meaningful ties between the company's products and the celebrities' fashion sensibilities. In addition to furthering the company's sexy and sophisticated brand messaging, the new content will grow the brand conversation online, driving awareness of the company, the brand, and its products.
About Naked Brand Group, Inc.
Naked is one of the world's most luxurious and environmentally conscious underwear brands. Each smooth and light-weight garment seamlessly forms to your body making you feel like you're wearing nothing at all. Naked underwear and undershirts are sold in high-end boutiques and department stores throughout North America including Nordstrom, Holt Renfrew, Boys'co, Kitson, Akira and Freshpair.com. A donation from every purchase helps to support Project World Citizen, a charity driven to empower and educate the children of Ghana. Naked® has garnered tremendous media exposure having been featured on The View, ABC, FOX LA, (ET) Canada and on The Dragons' Den.
This news release contains "forward-looking statements". Statements in this news release, which are not purely historical, are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, such as the following: (1) the Company will feature its second Exposed model next month.
These forward-looking statements are based on management's current expectations but they involve a number of risks and uncertainties. It is important to note that actual outcomes and the Company's actual results could differ materially from those in such forward-looking statements. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others: (1) an economic downturn or economic uncertainty in the Company's key markets; (2) the Company's inability to timely develop and deliver its new product line to the market and to meet customer expectations due to unforeseen problems or delays with the design, development, manufacturing and distribution system; (3) the Company's inability to effectively manage the growth and the increased complexity of its business as a result of the launch of a new product line; (4) the company's highly competitive market including increasing price competition and other business and competitive factors; (5) the Company's failure to maintain the value and reputation of its brand; (6) the Company's ability to retain the employees necessary to design and development its products; (7) the ability of the Company to control costs operating, general administrative and other expenses; (9) insufficient investor interest in the Company's securities which may impact on the Company's ability to raise additional financing as required and (10) and other risk factors detailed in the Company's public filings. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements. The forward-looking statements made herein speak only as of the date of this press release and, except as required by applicable laws, the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. Readers should also refer to the risk disclosures outlined in the Company's quarterly reports on Form 10-Q, annual reports on Form 10-K and the Company's other disclosure documents filed from time-to-time with the Securities and Exchange Commission at www.sec.gov and the Company's interim and annual filings and other disclosure documents filed from time-to-time on SEDAR at www.sedar.com.
CONTACT: Joel Primus, President & CEO Toll Free: 1-877-592-4767 Email: firstname.lastname@example.org www.thenakedshop.comSource: Naked Brand Group Inc.
Released August 22, 2013