Naked to Debut Women's Intimates Collection at CurveNY Showcase
NEW YORK, July 31, 2015 /PRNewswire/ -- Naked Brand Group Inc. (OTCQB: NAKD) ("Naked"), an innovative inner fashion and lifestyle brand, announced today that it will debut its premier women's collection of intimate apparel, loungewear and sleepwear at the CurveNY show at the Javits Center in New York City on August 2-4. Helmed by intimates industry veteran and CFDA Board Member Carole Hochman, the new collection builds on the luxurious fabrications, impeccable fit and seamless designs of Naked's men's line to now offer women the same crave worthy designs constructed to feel as if you're wearing nothing at all.
"From the day I joined Naked last year, expanding our brand into the women's intimates market has been a key objective," said Carole Hochman, the Chief Executive Officer, Chief Creative Officer and Chairwoman of Naked. "Now is a pivotal moment in fashion when comfort and performance have become as important as aesthetic in creating apparel that helps women and men thrive in their daily lives. Naked's mission is to set a new standard for fit, feel and function for innerwear and beyond."
Naked's debut women's collection draws inspiration from athleisure to deliver designs that easily transition from daytime to sleeptime with pieces that fulfill the active, modern women's fashion needs both in and out of the bedroom. The sleepwear and loungewear groups within the collection utilize the same exceptional fabrics as the core of Naked's men's collection including luxurious Micromodal, soft, breathable and eco-friendly Tencel, as well as premium cotton stretch. These groups comprise a broad range of styles including bralettes, hipsters, boyshorts, chemises, robes, camisoles, lounge pants, sleepshirts, PJ sets and offers a beautiful range of colors and prints.
Simplicity and modern sophistication is key to Naked's four intimate apparel groups that epitomize fit, feel and function by fusing comfort, practicality and fashion together to offer key foundation items for every women's wardrobe. These extraordinary innerwear groups include unlined multi-functional bralettes and panties in thong, hipster and brief silhouettes that offer contemporary designs utilizing superior fabrics such as modal, chantilly lace and mesh, and pima cotton. True to Naked's commitment to innovation, its "Signature" intimates group is produced using a novel electromagnetic technology to create a seamless, elastic-free waistband and velvety soft, smooth edges, for the utmost in comfort.
"This collection speaks to every woman," said Hochman. "To be naked is to be comfortable, unencumbered and free. It is about being yourself. At the end of the day when a woman takes off the layers: the lipstick, the heels, and the stress, she feels free. Naked captures this and offers women a chance to look great and feel even better."
The Naked women's collection will retail for $32 to $120 at fine retailers and online at www.wearnaked.com.
Naked was founded on one basic desire, to create a new standard for how products worn close to the skin fit, feel and function. Naked has a strong and growing retail footprint for its innovative and luxurious men's innerwear products in some of the best online and department stores in North America including Nordstrom, Hudson Bay, Holt Renfrew, Amazon.com, BareNecessities.com and many more. In 2014, renowned designer and sleepwear pioneer Carole Hochman joined Naked as Chief Executive Officer, Chief Creative Officer and Chairwoman with the goal of growing Naked into a global lifestyle brand. In June 2015, Naked announced a strategic partnership with NBA Miami Heat star Dwyane Wade. The 3-time NBA Champion, 11-time All Star and Olympic Gold Medalist joined the company's Advisory Board and will serve as Creative Director for a signature collection of men's innerwear launching 2016. Naked is now headquartered in New York City and plans to expand into other apparel and product categories that can exemplify the mission of the brand, such as activewear, swimwear, sportswear and more.
Curve was founded in 2007 to be the premier trade show showcasing intimate apparel, swimwear & accessories as forces in fashion and the fashion industry. Now in its 7th year, it has become the largest and only event of its kind in North America. For more information visit www.curvexpo.com.
FORWARD LOOKING STATEMENTS
This news release contains forward-looking statements, which reflect the expectations of management of the Company with respect to potential future events. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, but are not limited to, (i) statements that the Company will debut its premier women's collection of intimate apparel, loungewear and sleepwear at the CurveNY show at the Javits Center in New York City on August 2-4; (ii) statements that Dwayne Wade will serve as Creative Director for a signature collection of men's innerwear launching 2016; and (iii) statements that in the future Naked plans to expand into other apparel and product categories such as activewear, swimwear, sportswear and more. These forward-looking statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. Actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of such risks and uncertainties, which include, without limitation: an economic downturn or economic uncertainty in the Company's key markets; the Company's inability to effectively manage the growth and the increased complexity of its business; the Company's highly competitive market and increasing competition in the market; the Company's inability to deliver its products to the market and to meet customer expectations due to problems with its distribution system; the Company's failure to maintain the value and reputation of its brand; the Company's failure to raise the capital necessary to carry out its business plan and operations; and other risk factors detailed in the Company's reports filed with the Securities and Exchange Commission and available at www.sec.gov. These forward-looking statements are made as of the date of this news release, and the Company disclaims any intent or obligation to update the forward-looking statements, or to update the reasons why actual results, performance or developments could differ from those anticipated in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate.
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SOURCE Naked Brand Group Inc.
Released July 31, 2015