Naked Introduces Fall ’15 Men’s Collection
Season marked by new strategic direction, visual brand identity, expanded product categories & preview of loungewear & sleepwear collection
NEW YORK-- Naked Brand Group, Inc. (OTCQB:NAKD; “Naked” or “the Company”) a global lifestyle brand focused on innovative and luxurious apparel, is launching its Fall 2015 men’s collection with cutting edge cotton and cotton blend fabrics and a broader array of underwear, loungewear, and sleepwear styles. This is the first collection since industry icon Carole Hochman became creative director and CEO of the brand. The collection marks a major milestone in Naked’s strategic launch under Hochman’s direction and features a new visual identity, packaging, premium fabrics, newly tailored designs, and expanded product groupings.
In addition to Naked underwear, which is being presented through December 5th at the recently opened Naked New York showroom, the Naked loungewear and sleepwear collection, back by popular demand, has been redesigned and expanded and will be available for preview.
“Naked is setting a new standard in men’s underwear with the next level of design, fabrics, and fit. We have transformed the Naked brand with new packaging, logo, website and retail strategy. These transformations are designed to meet the needs of our retail partners while ensuring that there is a Naked style which speaks to every customer’s lifestyle needs.” says Carole Hochman, CEO and Chief Creative Officer, who joined the executive leadership team in June 2014.
The Fall 2015 collection will feature Naked’s newly launched visual brand identity including new logo, packaging, and photography that can be viewed at http://www.nakedbrands.com/brand/
MEN’S COLLECTION UPDATES:
Naked’s design updates are focused on establishing a core product group foundation for men’s underwear. Further, Naked has organized its designs and styles to help customers select the ideal product for their lifestyle and activities such as the perfect layer under a custom suit, travel, work out or Saturday night with friends.
- ESSENTIAL 2-pack: The foundation of the Naked wardrobe. Includes two pairs of briefs, trunks, or boxer briefs in a range of colors including white, charcoal, black, dusk blue, heather gray, or rio red. The essential 2-pack also features cotton spandex undershirts in white, black, heather gray, and dusk blue.
- SIGNATURE: Uber-soft Modal/cotton fabric with just enough stretch to keep up with your every move. The new waistband features the Naked logo in a graphic design. Available in briefs, trunks, boxer briefs, and crew neck or v-neck undershirts. Colors available are white, black, blue, zinfandel and charcoal.
- ACTIVE: Incredibly smooth microfiber fabric constructed for “forget it’s there” comfort and unlimited mobility. The Active collection is available in three styles: brief, trunk, and boxer brief in white, black, charcoal, blue, dusk blue, and burnt orange color ways.
- Tencel® Known for its unique softness and silky feel, the Tencel collection features a fiber known for its moisture management, durability and eco-friendly manufacturing. The collection, which is displayed on a hanger, is available in a bold set of fashionable colors and designs. Hues of sodalite blue/black and zinfandel/black, in briefs, boxer briefs, and trunks feature a newly designed Naked waistband and logo.
- LUXURY: Micromodal® fabric designed for ultimate comfort and a perfect tailored fit under anything. Briefs, trunks, and boxer briefs are in a range of distinctive colors including white, black, charcoal, dark blue, dusk blue, and burnt orange.
“Our goal was to expand our product base to include the cotton and cotton blends that many customers want while continuing our brand promise of building products so comfortable, they feel as good as wearing nothing at all. The Naked brand was founded on one basic desire: to create a new standard on how products worn close to the skin fit, feel and function,” says Joel Primus, Founder and President of Naked.
Pricing: The prices of Naked’s new underwear collection target affordable, premium price points that range from $20 to $38 per pair for the underwear. Achieved through new strategic manufacturing partnerships; This price range is significant reduction from the company’s previous men’s underwear price points aimed specifically at driving broader adoption by new customers including younger, value-driven consumers. For example, Naked’s cotton stretch Essential collection will be introduced as a high-value two-pack for underwear and undershirts, setting a new standard for the company as it enters the multipack merchandising model as a move to capture a wider audience of potential customers who would like to experience the brand at an entry level price point.
“We are excited to broaden and strengthen our men's collection while reducing our average selling price. Superior sourcing and manufacturing relationships have given us the ability to bring our price range down while maintaining or improving our margins. Naked’s new price points will help attract a broader customer base," said Carole Hochman.
Naked was founded on one basic desire, to create a new standard for how products worn close to the skin fit, feel and function. Established in 2010, by Joel Primus in Vancouver, Naked has a strong and growing footprint for its innovative and luxurious men’s innerwear products in some of the best online and department stores in North America. In 2014, renowned designer and sleepwear pioneer Carole Hochman, joined Naked as Chief Executive Officer, Chief Creative Officer and Chairwoman with the goal of growing Naked into a global lifestyle brand. Naked is hard at work developing amazing women’s intimate apparel, sleepwear and loungewear – the kind of extraordinary products for which Carole Hochman has been admired for years. These women’s collections will be introduced during 2015. Meanwhile, Naked is committed to constant innovation and optimization of its men’s collections as well. In the future, Naked plans to expand into other apparel and product categories that can exemplify the mission of the brand, such as activewear, swimwear, sportswear and more.
FORWARD LOOKING STATEMENTS
This news release contains forward-looking statements, which reflect the expectations of management of the Company with respect to potential future events. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, but are not limited to, (i) statements regarding the Company’s men’s collection to be launched during Fall 2015; (ii) statements that the new underwear collection and its new price points will drive broader adoption by new customers and help attract a broader customer base; (iii) statements that the multipack merchandising model will capture a wider audience of potential customers; (iii) (iv) statements that new sourcing and manufacturing relationships will give Naked the ability to bring down its price range down while maintaining or improving margins; and (v) statements that in the future Naked plans to expand into other apparel and product categories such as activewear, swimwear, sportswear and more. These forward-looking statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. Actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of such risks and uncertainties, which include, without limitation: an economic downturn or economic uncertainty in the Company’s key markets; the Company’s inability to effectively manage the growth and the increased complexity of its business; the Company’s highly competitive market and increasing competition in the market; the Company’s inability to deliver its products to the market and to meet customer expectations due to problems with its distribution system; the Company’s failure to maintain the value and reputation of its brand; the Company’s failure to raise the capital necessary to carry out its business plan and operations; and other risk factors detailed in the Company’s reports filed with the Securities and Exchange Commission and available at www.sec.gov. These forward-looking statements are made as of the date of this news release, and the Company disclaims any intent or obligation to update the forward-looking statements, or to update the reasons why actual results, performance or developments could differ from those anticipated in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate.
The Bromley Group
Nataly Blumberg, 212-696-1100
Released December 3, 2014