Naked Announces Pre-Sale of Wade x Naked Collection

NEW YORK, July 20, 2016 (GLOBE NEWSWIRE) -- Naked Brand Group Inc. (NASDAQ:NAKD) ("Naked" or the “Company”), an innovative fashion and lifestyle brand, announced today the Wade x Naked collection pre-sale on The pre-sale launch features a limited quantity of the underwear and loungewear for men developed in collaboration with Dwyane Wade.

Dwyane Wade in Wade x Naked Collection

Wade x Naked “My Life My Way” Stretch Cotton T-shirt

Photos accompanying this announcement are available at

In June 2015, Naked announced a collaboration and endorsement deal with fashion icon and NBA champion Dwyane Wade. Wade, the Chicago Bulls’ newest guard and the cover star of ESPN the Magazine’s Body Issue, is Creative Director of the Wade x Naked collection. Naked CEO Carole Hochman worked alongside Wade to develop the signature collection of men’s innerwear. 

“We are so thrilled to partner with Dwyane on this collection and we believe together we have created the most fashion-forward, incredibly comfortable men’s underwear available anywhere,” said Naked’s CEO and Chairwoman Carole Hochman. “Dwyane has an impeccable sense of style and his authentic character and personal success story exemplify the core ideals of the Naked Brand.”

With the motto “Style Starts from the Inside” the Wade x Naked collection takes innerwear to the next level with an innovative line of underwear that optimizes style, comfort and value without compromise.

“Our goal with Wade x Naked is to help men realize how important underwear is to their comfort and their style,” says Dwyane Wade. “Underwear is a critical component of any outfit since it is the foundation of your look. Comfort and performance begins with your first layer. Every man deserves to look and feel his best dressed and undressed.”

Products available in the presale include: 

  • Core Stretch Cotton (Boxer Brief 3-pack for $36 and V-Neck 2-Pack for $36).
  • Philosophy Performance Microfiber (Boxer Brief and Trunk for $26)
  • Prestige Luxury Modal (Boxer Brief for $28)
  • “My Life My Way” Stretch Cotton V-Neck T-Shirt ($28).

Presale products are expected to ship by August 31st. The inaugural Wade x Naked collection will be available to consumers online and at select retailers starting in September 2016. Additional styles will be released for Holiday 2016. During the presale, Naked will offer an exclusive bundle that includes free gift of the Wade x Naked “My Life My Way” Stretch Cotton T-shirt with the purchase of any three underwear styles.


Naked was founded on one basic desire, to create a new standard for how products worn close to the skin fit, feel and function. Naked's women's and men's collections are available at, and Naked has a growing retail footprint for its innovative and luxurious innerwear products in some of the leading online and department stores in North America including Nordstrom, Bloomingdale's, Dillard's, Soma, Saks Fifth Avenue,, and more. In 2014, renowned designer and sleepwear pioneer Carole Hochman joined Naked as Chief Executive Officer, Chief Creative Officer and Chairwoman with the goal of growing Naked into a global lifestyle brand. In June 2015, Naked announced a strategic partnership with NBA star Dwyane Wade. The 3-time NBA Champion, 12-time All Star and Olympic Gold Medalist joined the Company's Advisory Board, and is the Creative Director for a signature collection of men's innerwear launching 2016. Naked is headquartered in New York City and plans to expand in the future into other apparel and product categories that can exemplify the mission of the brand. 

Forward-Looking Statements

This news release contains forward-looking statements, which reflect the expectations of management of the Company with respect to potential future events. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, but are not limited to, statements regarding the launch of the Wade x Naked collection expected in the Fall of 2016, the introduction of new underwear and loungewear products for men, opportunities for growth, improving results on margin contribution, achievement of reductions in production costs and improving other efficiencies, relationships with retailers, wholesalers and other business partners (including Bloomingdale’s Dillard’s, Soma and Wells Fargo), Naked’s ability to add new customer accounts, and future borrowings under the Factoring Agreement with Wells Fargo. These forward-looking statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements.  Actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of such risks and uncertainties, which include, without limitation: an economic downturn or economic uncertainty in the Company's key markets; the Company's inability to effectively manage the growth and the increased complexity of its business; the Company's highly competitive market and increasing competition in the market; the Company's inability to deliver its products to the market and to meet customer expectations due to problems with its distribution system; the Company's failure to maintain the value and reputation of its brand; the Company's failure to raise the capital necessary to carry out its business plan and operations; and other risk factors detailed in the Company's reports filed with the Securities and Exchange Commission and available at These forward-looking statements are made as of the date of this news release, and the Company disclaims any intent or obligation to update the forward-looking statements, or to update the reasons why actual results, performance or developments could differ from those anticipated in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate.

Joel Primus
President & Founder
o: 212.851.8050

For Dwyane Wade
Amy Jacobs

Primary Logo

Source: Naked Brand Group, Inc.